AI-Powered
Brand Tracking
We help brands make better marketing decisions by delivering world-class, scalable insights.
Trusted by some of the world's most innovative brands
Brand Awareness
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.
Audience Segmentation
Research Expertise
Global Tracking
Smarter Tools. Better Marketing Decisions.
Customizable Dashboard
Measure only what you need. Our intuitive dashboard can be customized to track the KPIs most important for your brand.
Reliable Data
Get high-quality insights generated through machine learning algorithms to ensure unprecedented accuracy and granularity.
Deep Segmentation
Choose from over 1000+ profile attributes to build the target audiences that matter most for your brand.
Access the Pulse of Human Perception
Hear From Our Customers
Latana's brand tracker allows us to prove the value of brand advertising and gives us an understanding of the maturity of our brand across markets"
Senior User Researcher, Holvi
Dive Into the World of Brand Tracking
Brand Battles: Cosmetics
Get free access to our latest series and find out which of our 8 chosen brands reigns supreme in the cosmetics industry.
Brand Battles: Cosmetics
Get free access to our latest series and find out which of our 8 chosen brands reigns supreme in the cosmetics industry.
Brand Battles: Cosmetics
Get free access to our latest series and find out which of our 8 chosen brands reigns supreme in the cosmetics industry.
Brand Battles: Cosmetics
Get free access to our latest series and find out which of our 8 chosen brands reigns supreme in the cosmetics industry.
Make your first step
the right one
Learn how you can use Latana to improve
your brand marketing and grow faster.
We're here to help brands make better marketing decisions by delivering world-class, scalable insights.
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